Pega is a global software company based in Cambridge, Massachusetts, USA. Pega is a platform for workflow automation and generative AI-powered decisioning that helps businesses move towards becoming autonomous enterprises.
By collaborating closely with the client, I crafted a compelling visual narrative across multiple platforms—unifying distinct divisional identities while preserving their unique purposes. This approach reinforced their common objectives and strengthened their sense of belonging under a shared ambition.
To achieve this, I developed a variety of assets, each reflecting its individual identity. Understanding the unique requirements of each asset and the information within their layouts was crucial. I ensured all documents were meticulously revised and prepared for final output.