Lenovo’s story has always been about shaping computing intelligence to create a better world. With the world’s widest portfolio of technology products, we deliver our vision of Smarter Technology for all through products, solutions, software, and services that individuals, communities, businesses, and entire populations need to fulfill their potential.
Following design direction from a senior creative, I worked on putting together all the collateral on multiple campaigns. It was important to understand each of the assets and the information that goes into each of the layouts.
Working on big brands like Lenovo is always a challenge. They have very strict guidelines to follow. However I am able to create some nice clean layouts whilst pushing their brand identify and producing informative and enjoyable consent to go to market.
I made sure the documents were revised and ready for final output.