Take off your teacher hat for a moment. Where do you go when you need information? Websites! Parents and students will want to do the same thing. Be sure to give it to them!
School Loop is our first line of communication to our community. Even if you want to use a non-School Loop web page, be sure to provide basic information on your web page, then provide a link to wherever else you want to lead your audience.
We are "one". The Dwyer website is ONE website. As a visitor navigates from one page to another, the experience should be consistent. If one page has links on the bottom of the page, and another page has links on the left and right of the page, the visitor has to work harder at finding their way around. The same goes with fonts, emphasis, typeface. Use the built in styles for titles and headers. Try to resist too much manual formatting, and when you do manual formatting do it with purposes and consistency. If you italicize one phrase, and bold another, ask yourself why. Make sure you are following a consistent strategy.
I see in Google Sites, they finally caught up with the times and actually removed the "U" (underscore) option in their toolbar! lol! School Loop still has it; don't use it. UNDERLINE = HYPERLINK (and it's old-school and outdated.)