Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.

VR brings about a new platform for businesses in the world of marketing, especially for companies when it comes to engaging their clients. Generally, marketers and companies are often looking for better approaches on how best they can package their goods and services, an event that brings the VR into perspective.