Sports & Entertainment Management

Sports and Entertainment Management is the study of marketing from the decision-makers’ view in the sports and entertainment industry. The Sports and Entertainment manager plans and controls various marketing aspects of a company or a team in terms of the marketing concept.

This course continues the analysis of the marketing functions including product pricing, distribution, promotion, segmentation, and selling products. 

The addition of business and accounting fundamentals such as team management and leadership skills, strategic and operations management, human resources, and developing budgets, expands upon the managerial aspect. 

Finally, this course includes an in-depth analysis of the sports and entertainment industry to include managing amateur, adaptive, and recreational sports, college and professional sports, venue and event management. 

Upon completion of Marketing and Sports and Entertainment Management courses, students are concentrating on becoming effective marketing managers.