About us

fOUNDING gOOD fOUNDATION

Vision

We need more people that commit to make the world a better place. These change makers need more support and funds because communities and impact organisations are society's transition accelerators. They demonstrate the (im)possible, offer solutions to societal and world problems and create success cases that show us how to move forward. These solutions make it easier for consumers to become sustainable and healthy. More importantly, they create new societal norms that give politicians the legitimacy to implement regulations that influences large corporations and consumer behavior. 

Mission

Accelerate the transition to a healthy society by founding sustainable solutions that have no business model or market-product fit (yet) but realize a significant impact on the health of people and planet.

History

The forerunner of the Foundig Good Foundation was founded in 2011 by Joris Heijnen. It was previously known as Stichting Variatie op de Kaart and  Stichting Variatie in de Keuken and from 2019 as Stichting Greendish. Since 2020 we are ANBI approved by the Dutch Government. With a renewed mission and improved governance structure Founding Good Foundation was (re)born in 2024

Our initiatives have been featured in almost all the Dutch national press. From the NOS Journaal to RTL Editie NL, de Volkskrant, NRC, AD, Parool, Telegraaf, Radio1, 2 and BNR News Radio. 

Focus

For over a decade the focus was on sustainable and healthy food initiatives. The Founding Good Foundation is focusing on sustainable solutions for healthy people, planet, and food:

Healthy People

Healthy PLanet

Healthy food

TEAM

Joris Heijnen
Founder & board member
Linkedin
Instagram

Crystal Maris Mendoza
Marketing Manager & Executive Assistant

Marketing intern
[ Vacancy ]

Wanna join?
[ You ]

Supervisory Board

Esther Brons

Foundation Chair Woman

Founder and director of DoenLegal
Lawyer Entrepreneur * Litigation and Contracts * Resourceful * Human * Franchise * HR * Corporate Law 


Alexander van Hecke

Foundation Secretary

Director of multiple pharmacy locations 

Jos van oort

Foundation Treasurer

Acquisition Manager Offices & Hotels at Bouwinvest REI

board of Advisors

Maurits Groen

Co-founder of Kipster
Entrepreneur in sustainable businesses in food, energy, materials and education 

Daniel Gebler

CTO at Picnic
Talks about #startup, #venture, #software, #disruption, and #technology

Iens Boswijk

Founder of IENS Independent Index
Serial entrepeneur and board member 

Steve Johnson

Founder of Scaling Sales
I demystify sales and get CEOs in control of revenue.

Anna chojnacka

Serial impact entrepeneur
'Transcendent to be the Best' | Kwartiermaker TBL-Infra | Scaling Up coach at Scaleupp | Founder GoodUp, 1%Club, Nailab | Author De Poolster, Kilimanjaro als Medicijn, De Misbaren 

Our partners

We received funds from

Greendish B.V. donates 1-5% of the annual revenue to the Founding Good Foundation. 

Stichting Goeie Grutten

Rabobank

Dutch Ministery of Agriculture (Ministerie van LNV)

financial information: 

Bank account:  NL62 RABO 0161 1476 58
In name of: Stichting Founding Good

KVK: 53391942
RISN: 850864082

ANBI required information can be found in the below overview form:

Stichting Founding Good-standaardform-pubplicht-anbi-algemeen-ib1101z3fol-2023-2024.pdf

The 2023 financial annual report can be found here:

2023 Stichting Founding Good Jaarrekening 2023-3' with you.pdf

We are an approved NGO by the Dutch Government

you can Support us tax free

Please contact us if you are willing to support us as a company or individual. Because of our ANBI status you can make use of tax deductions for your donation.