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Graphic Media, Illustrator, Animation & Motion Graphics
Graphic Media, Illustrator, Animation & Motion Graphics
The Graphic Design Process
The Graphic Design Process
Graphic design is more than just creating visuals, it’s about solving problems and meeting a client’s needs through a clear logical process.
Understand the Client & Problem
Identify what the client wants and what problem the design must solve. Every design communicates a message or fulfills a need.Plan: Research & Review
Study the client’s business, target audience, and design goals. Understand limitations and opportunities before you start creating.Concept & Design
Brainstorm and sketch multiple ideas. Experiment with layout, fonts, colour, and composition. Create mockups to explore what works best.Production: Build the Beta
Choose your strongest concept and develop it into a nearly finished piece. Apply project specifications (print or digital, colour or B&W).Testing & Feedback
Share your work with peers and clients. Gather feedback and make revisions to improve clarity and impact.Launch & Reflect
Deliver the final product and evaluate its success. Did it meet the client’s goals and solve the design problem?
Graphic Design Process RubricLogo Design & Branding
Project 1 – Logo Design & Illustrator Foundations:
Learn Illustrator basics by designing a meaningful logo that visually communicates identity through shape, colour, and typography.
Project 2 – Brand Identity & Application System:
Expand your logo into a cohesive brand package — business card, letterhead, and promotional or social media piece — showcasing consistency, creativity, and professional design.
PROJECT 1 — “Logo Design & Illustrator Foundations”PROJECT 2 — Brand Identity & Application SystemPage updated
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