Writing

-ask a question (e.g. Do you know why Ontario is the best place to live?)

-use contrasting colours for your font and background to make the text easy to read

-lead with a really interesting or surprising fact

-use graphics and photographs that are eye-catching

-paint a picture - use spicy adjectives and powerful verbs to make your writing interesting and help your reader visualize what you're writing about

-use a powerful word or phrase