Module 3: Communication Design

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Assignment ' Famous Logos'

  • Search out 10 famous logos
  • Describe the logos imagery, font type, size, colour etc.
  • Research the genesis of each logo.
  • Place your description and research on the same slide as the logo itself. Be detailed and descriptive.



Canadian Logos

Assignment ' Canadian Logos'

  • Identify the following iconic Canadian logos
  • Describe the logos imagery, font type, size, colour etc.
  • Research the genesis of each logo.
  • Place your description and research on the same slide as the logo itself. Be detailed and descriptive.



ABC'S of LOGOs

Sketchpad Work

Step 1 - Sketch out the alphabet either using the SERIF or SANS SERIF samples. Focus on straight edges and strong curves

Step 2 - Sketch out basic geometric shapes like the SQUARE, CIRCLE and TRIANGLE

Step 3 - 10 Letter Build - using geometric shapes create a 10 pack of your own geometric letters.

Step 4 - Using Aaron Draplin's tutorial (videos embedded below) as inspiration create your own hand drawn single word logo

LEARNING OUTCOME

Students will be expected to:

3.1 Use a variety of communication tools to design and create texts for a range of purposes

3.2 Identify and interpret the strategies they and others use to create texts for specific purposes

3.3 Explain designs’ power to engage (& persuade and audience)

3.4 Observe, listen, critique, and subsequently learn from their own ideas and the insights offered by peers

Draplin Designs

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Logo Development

Designing names with type and basic shapes.mp4
A logo makeover Part two.mp4
How to design a logo fast.mp4
A logo makeover Part one.mp4

Logo Pack

Create three vector based logos using the VECTR program:

1. Logo 1 - Aaron Draplin Avatar

2. Logo 2 - Famous Logo Redraw (BMW, Starbucks, Burger King, NBA or Harley Davidson

3. Logo 3 - Original Logo - create a vector based logo combining text and imagery.

Vector Poster

Create a vector based poster. Your poster can be TYPOGRAPHY, VECTORS or a combination. The project can be a digital reproduction or an original design.

Secrets of the Superbrands

Fashion

Technology

Food

LEARNING OUTCOMES

Students will be expected to:

3.1 Use a variety of communication tools to design and create texts for a range of purposes

3.2 Identify and interpret the strategies they and others use to create texts for specific purposes

3.3 Explain designs’ power to engage (& persuade and audience)

3.4 Observe, listen, critique, and subsequently learn from their own ideas and the insights offered by peers