Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Assignment ' Famous Logos'
Step 1 - Sketch out the alphabet either using the SERIF or SANS SERIF samples. Focus on straight edges and strong curves
Step 2 - Sketch out basic geometric shapes like the SQUARE, CIRCLE and TRIANGLE
Step 3 - 10 Letter Build - using geometric shapes create a 10 pack of your own geometric letters.
Step 4 - Using Aaron Draplin's tutorial (videos embedded below) as inspiration create your own hand drawn single word logo
LEARNING OUTCOME
Students will be expected to:
3.1 Use a variety of communication tools to design and create texts for a range of purposes
3.2 Identify and interpret the strategies they and others use to create texts for specific purposes
3.3 Explain designs’ power to engage (& persuade and audience)
3.4 Observe, listen, critique, and subsequently learn from their own ideas and the insights offered by peers
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Create three vector based logos using the VECTR program:
1. Logo 1 - Aaron Draplin Avatar
2. Logo 2 - Famous Logo Redraw (BMW, Starbucks, Burger King, NBA or Harley Davidson
3. Logo 3 - Original Logo - create a vector based logo combining text and imagery.
Create a vector based poster. Your poster can be TYPOGRAPHY, VECTORS or a combination. The project can be a digital reproduction or an original design.
LEARNING OUTCOMES
Students will be expected to:
3.1 Use a variety of communication tools to design and create texts for a range of purposes
3.2 Identify and interpret the strategies they and others use to create texts for specific purposes
3.3 Explain designs’ power to engage (& persuade and audience)
3.4 Observe, listen, critique, and subsequently learn from their own ideas and the insights offered by peers