Unit 7 -Cognition


Module 31

Studying Memory

• What is memory?

Building Memories: Encoding

• How can we improve our encoding of memories?

Module 32

Memory Storage

• Are parts of the brain more important to memory than others?

Retrieval: Getting Information Out

• What is the relationship between getting information into and out of memory?

Module 33


• Can forgetting ever be a good thing?

Memory Construction Errors

• How can we make our memory retrieval more reliable?

Improving Memory

• How can we improve memory?

Module 34

Thinking and Concepts

• What is the function of concepts?


• What does it mean to be creative?

Module 35

Problem Solving: Strategies and Obstacles

• What are the best strategies for solving problems?

Forming Good and Bad Decisions and Judgments

• How can we avoid making bad decisions?

Module 36

Language Structure

• What is language?

Language Development

• How do we develop language?

The Brain and Language

• How does our brain process language?

Language and Thought

• Does language influence thought? Or vice versa


A. Memory

B. Language

C. Thinking

D. Problem Solving and Creativity

In this unit students learn how humans convert sensory input into kinds of information. They examine how humans learn, remember, and retrieve information. This part of the course also addresses problem solving, language, and creativity. AP students in psychology should be able to do the following:

• Compare and contrast various cognitive processes: — effortful versus automatic processing; — deep versus shallow processing; — focused versus divided attention.

• Describe and differentiate psychological and physiological systems of memory (e.g., short-term memory, procedural memory).

• Outline the principles that underlie effective encoding, storage, and construction of memories.

• Describe strategies for memory improvement.

• Synthesize how biological, cognitive, and cultural factors converge to facilitate acquisition, development, and use of language.

• Identify problem-solving strategies as well as factors that influence their effectiveness.

• List the characteristics of creative thought and creative thinkers.

• Identify key contributors in cognitive psychology (e.g., Noam Chomsky, Hermann Ebbinghaus, Wolfgang Köhler, Elizabeth Loftus, George A. Miller).

Unit Articles

Unit Videos

Video Reviews - watch the videos below on the unit content content and complete the questions listed on the Google Form

Cognitive Development


Memory Retrieval


Models of Memory


Module 31

Studying Memory and Building Memories: Encoding

Module 32

Memory Storage and Retrieval: Getting Information Out

Module 33

Forgetting, Memory Construction Errors and Improving Memory

Module 34

Thinking and Concepts and Creativity

Module 35

Problem Solving: Strategies and Obstacles and Forming Good and Bad Decisions and Judgments

Module 36

Language Structure, Language Development, The Brain and Language and Language and Thought