A planning guide by Get Out! Events.
A live streaming event extends a physical show to people who cannot be in the room. Concerts, awards shows, cultural programmes, comedy nights, festival segments and branded entertainment are all streamed today, by organisers, venues, marketing teams and public-sector bodies alike.
The streaming platform is only one part of the picture. A stream that viewers enjoy depends on cameras, audio, lighting, encoding, venue internet, programme direction, graphics, content rights, moderation and viewer support working together. This guide explains how those pieces fit, so you can make sensible choices before you speak to suppliers.
Capture: cameras and microphones record the performance.
Mix and direct: a director switches between cameras, adds graphics and balances sound for online viewers.
Encode: the programme feed is converted into a stream suitable for sending over the internet.
Deliver: the stream travels over the venue connection to the platform.
Watch: viewers open a link, register if required and watch on their own devices.
A weakness anywhere in this chain shows up on every viewer's screen, which is why the whole chain needs an owner.
Choose the operating model first, assign responsibilities second and compare platforms third. Starting with a favourite product before you know who the audience is tends to cause rework.
Streaming Models compares public, restricted, hybrid and on-demand formats. Scoping the Stream turns your event into a requirements brief. On the Day covers rehearsals, roles and what to do when something fails.
Get Out! Events can scope the event journey and coordinate wider delivery, while GO Labs can support suitable digital and platform requirements. Its entertainment event livestreaming platform guide sets out the buyer view in more detail.
About this guide: Event Live Streaming Guide is written and maintained by Get Out! Events, a Singapore corporate event company at 14 Robinson Road #08-01A, Singapore 048545. It contains general planning guidance only; confirm current venue rules, permits and partner requirements before you book anything.