Resources

External Resources

You can review generally publicized information online. Note that FirstHand resources require an @georgetown.edu login.

• Smart Briefs (newsletters across a variety of industries including CPG, healthcare, retail)

• Morning Brew’s Retail news

• Healthcare/pharma marketing news

• Firsthand’s 2022 Best Internships for Sales, Marketing, & Communications

• "Let's Get Real..." by Randy Illig and Mahan Khalsa (the art and science of sales)

Professional Associations

These are just a few of the professional associations you may wish to explore or join. Note that many have student memberships as well as publicly available resources about the profession.

• American Marketing Association

• Data & Marketing Association

• American Association of Advertising Agencies

• Association of National Advertisers

• Insights Association

• Product Development and Management Association

• Sales and Marketing Executives International

• Society for Marketing Professional Services