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Universal Tips
Universal Tips
Boost your resume by taking advantage of free online certifications. There are a number of online certifications for platforms like Google Analytics, Hootsuite, Google Ads, and HubSpot.
Some companies do case interviews as part of their recruitment process. For marketing case interviews, you’ll be given a business problem that has to do with designing or selling a product. Examples of the types of marketing case interview questions you could be given and some frameworks to reference are in the GMA Guide to Marketing Interviews. Some employers share their tips on their website careers page.
How would you market [product X] to [customer segment X]?
How would you decide what product to design for [customer segment X]?
How would you decide which customer segment to target for [product X]?
Sample Internship Opportunities
Sample Internship Opportunities
Associations and Foundations (e.g., AARP, National Restaurant Association)
Marketing Department of company providing service or product (e.g., Proctor and Gamble, Nike, Pharmaceuticals)
Marketing or Advertising Firm (e.g., BBDO or Saatchi and Saatchi)
Market Research (e.g., Gartner, JPMorgan Chase, ZoomInfo)
Nonprofit Organizations (e.g., The Red Cross, The Parkinsons Action Network)
Public Relations (e.g., Blanc and Otus, Ogilvy and Mather, FleishmanHilliard)
MBA Resources
MBA Resources
Student Organizations, Career Days and Career Treks
Student Organizations, Career Days and Career Treks
The Georgetown McDonough School of Business is home to an array of student-led organizations dedicated to the various recreational, cultural, mission-oriented and career pursuits of the MBA student body. These clubs often partner with the MBA Career Center to organize opportunities for student engagement with employers who share a common industry or functional focus. Key opportunities for involvement include Career Treks and Career Days.
The Graduate Marketing Association (GMA) and Graduate Retail & Luxury Association (GRLA) are the student-led clubs that organizes Career Treks and Career Days related to Marketing. The Financial, Technology and Healthcare (primarily Pharmaceutical) industries hire Marketing and Sales roles also.
Career Days
Career Days are informational, “day-in-the-life” events with a specific industry or functional focus, including Marketing, Healthcare, Finance, Consulting, Entrepreneurship, Operations, and Energy. Students who participate in Career Days have the chance to discover new career paths and opportunities in their field of interest. Co-organized by the Student Organizations and Industry Practice Leaders, Career Days typically are scheduled on Fridays during the fall semester. Alumni and recruiters participate through panels, keynotes, roundtable discussions, or networking receptions. Marketing Career Day is typically held in September. Contact GMA for details. Since Marketing and Sales roles exist in all industries, it makes sense to select at least two industries if you are pursuing these functions.
Career Treks
Student site visits to employer workplaces offer a unique supplement to the traditional on-campus information session, allowing you to directly experience an employer’s workplace culture and interface with key executives. Treks have brought groups of 10 to 100 students to employer destinations including New York, London, San Francisco, Tokyo, Boston, Hong Kong, Washington, D.C., and more.
Advantages of participating in a trek include:
Students observe the organization and culture first-hand.
Treks allow students to position themselves as a select group of focused MBAs who have a demonstrated interested in the employer’s organization.
Treks are offered in a variety of locations throughout the year, allowing you to take advantage of multiple opportunities and experience a variety of business locales.
The Marketing Career Trek typically takes place in late October. Employer locations typically focus on Washington, DC and the New York/New Jersey region. Past participating employers include American Express, Citi, Nestle and Estee Lauder. Contact GMA for details. Contact GMA for details.
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