Behavioural Change for Ownership & Motivation

Why this matters

To attain strong country ownership and leadership, the capacity, skills and incentives of users in the system must be strengthened so that staff are motivated and accountable to implement the MMC program.

Key activities

• Conduct targeted behavioural interventions in priority districts to increase capacity, skills and motivation to implement the VMMC program, such as:

  • Increase awareness and sustainability of services by involving DoH PHC healthcare workers in ongoing VMMC demand creation (see PHC-MMC Integration items below)