About Read for the Record

Jumpstart’s 16th annual Read for the Record is a high-visibility annual fall campaign engaging over 2 million participants who aim to:

• Increase awareness about the critical importance and impact of early literacy

• Make high-quality children’s books accessible for all children

• Provide support for Jumpstart for Young Children’s work with early learners in underserved communities across the country

Sharing high-quality picture books with young children is at the core of Jumpstart’s mission. Each year, Jumpstart selects a campaign book that fosters language and social-emotional development, honors the diversity in our world, has a strong narrative, and appeals to young children. That book is read across the country and around the world by adults and young readers on Read for the Record day.