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Photo by GHS Sports & Entertainment Marketing student James Martin
Sports & Entertainment Marketing is designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Sports marketing addresses such products as the sporting event, its athletes and coaches, sports facilities, and sports information. Entertainment marketing includes events such as concerts, plays, movie premieres, and product launches. Students will develop skills in the area of advertising, public relations/publicity, and event marketing.
Pathway Courses
Pathway Courses
Course 1— Marketing Principles
Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy. Students also develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling.
Course 2– Intro to Sports & Entertainment Marketing
This course introduces students to the major segments of the sports and entertainment industry, and the social and economic impact the industry has on the local, state, national, and global economies. As part of this course, and Advanced Sports & Entertainment Marketing, students will gain first-hand experience in the marketing field as it relates to Gainesville High School athletics: promoting the athletes, coaches, games, etc., through the production of online content for Gainesville’s athletics website and social media feeds (Instagram, Facebook, and @goredelephants on Twitter) , as well as digital content for the athletic program's four Jumbotrons located at the school's various sports facilities.
Course 3– Advanced Sports & Entertainment Marketing
This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports and entertainment marketing, while continuing to apply that knowledge practically in the marketing of Gainesville High School athletics.
Student-created graphics, videos, and photos are all used to promote GHS athletics on the system's four Jumbotrons located on Bobby Gruhn Field at City Park (pictured), Ivey-Watson Field, the gym, and the softball field.
Written features, video features, and graphics designed for both the Gainesville athletics website and Big Red's social media feeds are among the ways to highlight and market the individual accomplishments of Red Elephant athletes
get in the marketing game
get in the marketing game
Photos and videos taken by GHS Sports & Entertainment Marketing students are used for Gainesville athletics website content, but also for future marketing items such as customized game schedules, game day promotional graphics, and in-game updates for social media
Photo by GHS Sports & Entertainment Marketing student Julissa Telleria
Photo by GHS Sports & Entertainment Marketing student Kayla Smith
PATHWAYS WITH A PURPOSE.....CAREER CONNECTIONS
PATHWAYS WITH A PURPOSE.....CAREER CONNECTIONS
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