Advertising

Importance of Advertising

Advertising and publicity are crucial for forming a non-profit thrift store. Without publicity, parents and students would not be aware of the thrift store nor bring in donations. Through advertisements, I am also relying on volunteers to help me manage and organize the store.

How to Advertise:

The week of donations and sales will be publicized on all available social media platforms, such as Instagram and Facebook. Advertisements for sales at The Thrifting Griffin will be publicized on Instagram for the students because teenagers most commonly check and follow the Grace Instagram. However, advertisements for donations at The Thrifting Griffin will be publicized on Facebook for parents because adults most commonly use Facebook.

Announcements can also be made during lunch to remind students of when the sales will be, and emails can be sent out to parents telling them the dates of the donation weeks and urging them to donate the next time they clean out their closets.

Logo:

I have also created a memorable logo for the store to post on Grace's social media and hang up in the school's hallways to publicize the non-profit thrift store.

To create the logo, I researched thrift store logos to get an idea of how thrift store logos look. I noticed that many logos incorporated clothing hangers because they are a symbol of shopping or thrifting. Therefore, to convey to a viewer that the logo is for the Grace thrift store, I decided to incorporate the grace griffin into logo by placing it within the clothes hanger.

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