Task: Feasibility vs. Innovation
Narrowing down our ideas using a pros/cons matrix.
Objective: Evaluate your brainstormed concepts to identify the three ideas with the highest potential for impact and success.
Instructions.
Step 1: Map Your Ideas
Before diving into the matrix, look at your list of ideas. Plot them mentally (or on a quick sketch) against these two axes:
Innovation: How unique is this? Does it solve the problem in a new way?
Feasibility: Do we have the time, tools, and skills to create this right now?
The "Sweet Spot": You are looking for "High Innovation / High Feasibility" (The Winners) or "High Innovation / Low Feasibility" (The Moonshots that might need simplifying).
Keywords:
Innovation - The "Newness." It is the act of introducing a fresh idea, a creative method, or a unique perspective that improves upon what currently exists. It’s about solving a problem in a way people didn't see coming.
Feasible - The "Do-ability." It is the measure of how practical an idea is to execute. It considers whether you have the time, money, materials, and technical skills to actually bring the idea to life.
Step 2: The Pros/Cons Decision Matrix
Use the table below to gut-check your assumptions.
Step 3: The "Top 3" Selection Criteria
Now, look at your scores and notes. Select your final three based on these categories:
The "Safe Bet": High feasibility, moderate innovation. It’s guaranteed to work and solves the core problem.
The "Game Changer": High innovation, moderate feasibility. It’s a bit risky, but if you pull it off, it’s a superior solution.
The "Wildcard": The idea the team is most passionate about. (Passion often drives feasibility because you'll work harder to solve the hurdles!)
Step 4: Final Reflection
For your final "Top 3," answer these two questions as a team:
What is the single biggest technical hurdle for this idea?
Does this idea actually solve our original problem statement, or is it just "cool"?