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The Undercover Beauty Gurus
Hello! We are The Undercover Beauty Gurus, an investigative journalist team dedicated to exposing the nuanced and complicated issue of endocrine disrupting chemicals (EDCs) in beauty products and their connection to beauty trends.
Hello! We are The Undercover Beauty Gurus, an investigative journalist team dedicated to exposing the nuanced and complicated issue of endocrine disrupting chemicals (EDCs) in beauty products and their connection to beauty trends.
Our issue necessitates an interdisciplinary analysis. From a biological lens, the increasing omnipresence of EDCs in cosmetics compels us to inform consumers of the biological havoc that EDCs in their everyday products may wreak on the delicate hormonal balances of the human body. From a social lens, it has become clear that beauty trends – often lined with a racist undertone that puts pressure on marginalized communities – have facilitated major disparities in the usage of these toxic products. As professionals from both scientific and social facets of the cosmetic industry, we aim to provide a holistic and well-rounded perspective by combining our expertise to explore where these issues intersect. In our Listen tab, you can read outside perspectives to better contextualize this issue as well.
Our issue necessitates an interdisciplinary analysis. From a biological lens, the increasing omnipresence of EDCs in cosmetics compels us to inform consumers of the biological havoc that EDCs in their everyday products may wreak on the delicate hormonal balances of the human body. From a social lens, it has become clear that beauty trends – often lined with a racist undertone that puts pressure on marginalized communities – have facilitated major disparities in the usage of these toxic products. As professionals from both scientific and social facets of the cosmetic industry, we aim to provide a holistic and well-rounded perspective by combining our expertise to explore where these issues intersect. In our Listen tab, you can read outside perspectives to better contextualize this issue as well.
Our goals are to educate and spread awareness regarding the biological risks of utilizing cosmetic products with EDCs, as well as the social trends that contribute to the increased usage of toxic products in marginalized communities, particularly for women of color. It is important for consumers to be aware of both (1) the health risks of EDCs in cosmetics and (2) how beauty trends have encouraged their usage, in order to make informed decisions about their products, their health, and wellbeing. We aim to ultimately reduce the pressure for women to purchase potentially harmful products, as well as aid them in making informed decisions about the cosmetics they do choose to purchase. We also hope that consumers feel empowered to learn more about this issue, and choose to participate in external campaigns for EDC regulation and increased inclusivity within the cosmetic industry.
Our goals are to educate and spread awareness regarding the biological risks of utilizing cosmetic products with EDCs, as well as the social trends that contribute to the increased usage of toxic products in marginalized communities, particularly for women of color. It is important for consumers to be aware of both (1) the health risks of EDCs in cosmetics and (2) how beauty trends have encouraged their usage, in order to make informed decisions about their products, their health, and wellbeing. We aim to ultimately reduce the pressure for women to purchase potentially harmful products, as well as aid them in making informed decisions about the cosmetics they do choose to purchase. We also hope that consumers feel empowered to learn more about this issue, and choose to participate in external campaigns for EDC regulation and increased inclusivity within the cosmetic industry.
Navigate our Site
Navigate our Site
Discover the common chemicals accompanying your daily routines and products.
From disputed evidence to intergenerational effects of EDCs, what does the science say?
Watch how beauty trends have changed over time and have inhabited some unlikely places.
Understand the disproportionate health impacts that EDCs have on ethnic minorities.
Hear how individuals have experienced and witnessed the effects of beauty standards and EDCs.
Play games, complete our survey, and learn how to get involved in the fight for a more just and transparent beauty industry.
** Disclaimer **
We want to acknowledge that throughout this website we focus on the negative impacts suffered by cis-gender women. This is not in an effort to exclude queer, trans, and non-binary individuals but is rather a reflection of the research available on the topic. Read more about this limitation here.
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