Social media in its entirety is a very powerful and influential tool. Whether it be Instagram, Twitter, Snapchat, Facebook, or any of the other many platforms, they all have the ability to be exercised by its users in a way that can spread awareness on important topics and provide its followers with the facts necessary to become informed. It can connect people, their ideas, and beliefs in a way that was not possible before the introduction of social media into our world.
When a post is made or a comment is published, there is an immediate outpour of likes, comments, and shares that can spread an individuals ideas throughout the world and across platforms that may not even be directly linked to the original place it was posted. Word of mouth is the aspect of sharing that comes with social media which can push an idea beyond its original intentions and create an outpour of attention.
The attention that these various posts and comments garner is the reason social media is such a powerful entity. It has the power to change lives, to change the way individuals think, and ultimately to change the world if enough individuals focus their attention on it. It is not a tool to be taken for granted and one which this organization and those within it hopes will push the work we are doing above and beyond its original intent.
Through the sharing of links, through talking about the work we do, through posting about the changes we are working towards making we believe our horizons can be expanded and the help we offer can make a difference in the world.