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Universal Robina Corporation (URC) is a leading Filipino company specializing in branded consumer food and beverage products. Founded in 1954 by John Gokongwei, Jr., URC began as Universal Corn Products Inc., a cornstarch manufacturing company based in Pasig City. Over the years, URC has diversified into a conglomerate with a presence across Southeast Asia, producing a wide range of consumer food and beverages, commodities like sugar and flour, and an agro-industrial segment focused on hogs, animal feed, and related items. The company's commitment to quality and advanced manufacturing processes has enabled it to launch innovative products and build extensive distribution networks across both modern and traditional channels in the ASEAN market. John Gokongwei envisioned URC as a premier player in the ASEAN food and beverage industry, and the company has achieved a strong market presence throughout the region. URC products are also exported beyond Asia, reaching markets in the United States, Europe, Japan, Korea, the Middle East, and even parts of West Africa, supported in part by operations through URC Thailand. URC has developed three prominent regional brands: Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink teas, and Great Taste for coffee. These brands are increasingly popular across ASEAN countries. URC attributes its success to building strong brands, maintaining a robust pipeline for product innovation, and investing in world-class manufacturing and supply chain capabilities. As market conditions evolve, URC remains focused on adapting and meeting consumers' needs to capture growth opportunities across Asia.
Universal Robina Corporation (URC) is a leading Filipino company specializing in branded consumer food and beverage products. Founded in 1954 by John Gokongwei, Jr., URC began as Universal Corn Products Inc., a cornstarch manufacturing company based in Pasig City. Over the years, URC has diversified into a conglomerate with a presence across Southeast Asia, producing a wide range of consumer food and beverages, commodities like sugar and flour, and an agro-industrial segment focused on hogs, animal feed, and related items. The company's commitment to quality and advanced manufacturing processes has enabled it to launch innovative products and build extensive distribution networks across both modern and traditional channels in the ASEAN market. John Gokongwei envisioned URC as a premier player in the ASEAN food and beverage industry, and the company has achieved a strong market presence throughout the region. URC products are also exported beyond Asia, reaching markets in the United States, Europe, Japan, Korea, the Middle East, and even parts of West Africa, supported in part by operations through URC Thailand. URC has developed three prominent regional brands: Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink teas, and Great Taste for coffee. These brands are increasingly popular across ASEAN countries. URC attributes its success to building strong brands, maintaining a robust pipeline for product innovation, and investing in world-class manufacturing and supply chain capabilities. As market conditions evolve, URC remains focused on adapting and meeting consumers' needs to capture growth opportunities across Asia.
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