Universal Robina Corporation ( Case Study)

MISSION

Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines and has a growing presence in other ASEAN markets.

VISION

URC’s vision is to be the best Philippine food and beverage company, with a powerful presence throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and value, equipped with efficient systems and motivated people. We are committed in making lives a truly fun experience.

CORE VALUES

Passion to Win:

We build organizational capability by being entrepreneurial and proactive, driven by a sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and consistently rally our people to strive for excellence.

Dynamism:

We cultivate a culture of innovation and productive working relationships. We continuously find ways to improve organizational and people capabilities to meet constantly challenging consumer needs.

Integrity:

We are guided by transparency, ethics, and fairness. We build the business with honor and are committed to good governance. Our processes and products meet the highest standards. We are credible in our dealings with both internal and external stakeholders.

Courage: :

We seize opportunities in building long-term, sustainable businesses. We make tough people and business decisions to ensure competitive advantage.

Objectives

To be a sustainable enterprise by improving product quality, reducing packaging, and using water responsibly
To support education and youth development, and to build sustainable communities for the less fortunate
To promote a safe working environment with zero lost time injuries
To empower employees through a People & Planet Friendly Culture
To identify, monitor, assess, and manage key business risks
To ensure that governance, risk management, and control processes are adequate and functioning.

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