Donor(s): Linda Stewart and Doug Schulte, Class of 1974
Author: Lilly Ahlfeld and Edith Deleon, Class of 2028
Story Contributors: Mary Jo Baumann Roth, Laura Lindeman Piper, Linda Thompson Stewart, Class of 1974
Web Page Designer: Jade Farley, Class of 2027
A group of girls from the class of ‘74 were hard at work. Pencils were moving, designs were being created, and mimeographs were cranking as they designed their class of 1974 “Campus Queens” senior girls’ t-shirt. They created order forms and handed them out to all the girls in their class. They drove the long drive to the western part of Cincinnati, to place an order for the large number of t-shirts.
Mary Jo Baumann Roth, Margie Schulte, Laura Lindeman Piper, Lori Deckert Holladay, and Jamie Otto Bezold were the female classmates who oversaw the project of the senior girls’ class of ’74 shirts. They wanted to create something special and feminine that all the senior-class girls could buy.
Previously, the boys made their own “Chester’s Chargers” t-shirts to honor their principal, Mr. Chester Turner. They would not let the girls place orders for the masculine baseball-style shirts that they made, so the girls took it into their own hands and made a special shirt that meant something to them.
The girls’ shirts featured a female bluebird wearing a queen’s tierra, and said ‘Campus Queens.’ They put ‘campus’ because their choir teacher, Mr. Knauf, would always say, “See you around the campus.” They put ‘queens’ on their shirts because the boys would call them queens behind their backs to poke fun at them. Eventually, Campus Queens became a nickname for all the senior girls. Mr. Knauf sometimes referred to them as Campus Queens, which became their senior t-shirts' focus.
“Our choir teacher was very special; he was really involved. He was a lot of fun. He'd tease you in the halls. Also, every other year he had a talent show, which we called The Variety Show and he ran the whole thing… We were really connected with him,” said classmate, Linda Thompson Stewart.
Highlands High School's chorus teacher, Mr. Knauf, was very important to the students. He was a big part of their academic lives. He was always cracking jokes, putting lots of work in, and he was very involved with the students. They also had a similar love for their principal.
Thompson said about the principal, Mr. Turner. “He was just a nice guy, because of his cheerful smile, his constant concern for us, his willingness to listen, and his readiness to try new ideas. We dedicated the yearbook to him. What an honor to be a principal the kids liked.”
The boys' shirts honored the High school Principal. All of the students loved him and all of the wonderful things he did for the school, faculty, and most importantly the students.
Thinking back to designing the Campus Queens shirts, Mary Jo reflected,
“Back in those days, we didn't have computers so we had to draw it by hand and whatever we designed it on.”
Lori Deckert Holladay started first. She took her pencil and started drawing designs. After the design was complete, they made order forms for their classmates.
“We didn’t have copiers back then, so you had to mimeograph everything, so you type it up on a special paper and then hand crank it through to get extra copies you needed to pass out to all the girls, so that's how we took orders.
They had to tear off the bottom and give us the money, “No Venmo,” Baumann Roth said.
So their little group went around the school giving all the girls forms to sign for shirts. The students were excited to be a part of a whole class thing.
“I think almost every girl bought one, I don't know that there were any stragglers, everybody wanted one,” Lindeman Piper said.
They printed these shirts at Velva-sheen T-Shirt Company, on the western side of Cincinnati. This company used a velva-sheen machine to create the shirts.
Once the ordering campaign was complete, they all got in the car without any idea of where they were going. They didn’t have a GPS so they had to write down the directions to Velva-Sheen on paper, so they could drive there and place their bulk order. Finally, when the shirts were complete, they picked them up, brought them back to school and handed them out.
Once everyone had a shirt they wore it many times. Specifically on Fridays; they would dress down and wear long, collared shirts under the senior shirts. Highlands had just made a change in the dress-code allowing girls to wear pants to school, so that made it easier to wear their Campus Queens shirts with either skirts or pants.
In reference to the t-shirts, Laura Lindeman remarked, “It's just one of those things where you look back, you're like, ‘We really did that?’”
Traditions have worked their way into all our lives, often they are not very noticeable. Each group of students brings something fresh; new customs to share with everyone or a new twist to an old custom. Going back to the 1970s, their traditions were meaningful rituals, and still today, senior girls create a Senior girl’s t-shirt! People invested hours, and days to honor their traditions and make memories. It's interesting looking back to see how traditions have evolved and the old traditions and the new ones have blended.
During the summer of 2024, the class of 1974 hosted their 50 year high school reunion. They had reproductions of their senior shirts made for classmates who wanted to order them. Even a t-shirt bonds kids and adults together.