Donor: Lela Randall Emmerich, Class of 1967
Story Contributors: Clayton Randall (’42), Dick Thompson (‘47), and Bill Waddell (’58)
Web Page Designer: Brayden Moeves, Class of 2024
The old Hiland Theatre was a landmark in Fort Thomas for over half a century. It opened in 1927, during what might be called the beginning of the heyday of small-town movie theaters. At first, they called the 750-seat theater “The Bijoux,” later changing the name to Hiland Theatre. As you can imagine, being in the center of town, this venue was a prime meeting spot for Highlands students. Since teenagers typically didn't have their own automobiles in the first half of the 1900's, the Hiland Theatre offered independence for kids, who couldn't travel far to socialize.
A movie ticket at the Hiland cost $0.10 for adults and $0.05 for kids when the Hiland first opened. The building itself contained not only the theatre, but also a tea room and a candy store. In the last third of the 20th century, it struggled (along with most other small theaters) and finally closed in 1979, becoming what is now The Hiland Building, at 28 N. Ft. Thomas.
In the 1940’s and 50’s, the Hiland showed first-run films, always accompanied by cartoons: Bugs Bunny (often eluding Elmer Fudd), Woody Woodpecker, etc. And almost always a Newsreel, which were short documentaries about current events, produced by companies like Movietone. In a time when no one (or almost no one) had a television set, these newsreels provided the only cinematography available, and were a vital source of information to the public. During wartime, in particular, footage was rushed from battlefields to production facilities, and then to theaters nationwide.
Clayton Randall (HHS class of 1942) recalled watching Frankenstein one night (when he was just an elementary school boy, 1930’s). After the movie, he was walking down Ft. Thomas Avenue and the trees started to rustle in the wind. He was scared to death and ran the rest of the way home.
In the 40’s, most people recall the price as a quarter for adults, and eighteen cents for kids. Even eighteen cents wasn’t trivial in the 40’s, so (rumor has it) kids would sometimes seek to smuggle a chum or two in without paying. One method utilized the emergency exit near the front right corner of the auditorium. This exit opened out into an alley that ran down the side of the building, and, unlike modern exits, it had no alarm. So, by prearrangement, a kid inside could strategically open the door for kids lurking in the alley. The risks in this enterprise were from (1) adults in the auditorium and (2) the dreaded Manager.
1941 Hiland Theatre advertisement for upcoming films and a cooking class
Often there were few or no adults there, but the Manager ran the popcorn and candy counter, with a direct line of sight to the exit. Various distractions were used to mitigate these risks, or at least so it is said.
The Hiland was an important dating destination for Highlands students. Those students were, of course, teenagers. The Hiland had no balcony. This combination meant that Public Displays of Affection had to be addressed; some line had to be drawn in the expanse from putting your arm around her shoulder, to kissing, to downright impropriety. No one knew exactly what The Rule was, but somewhere short of impropriety, one would get a tap on the shoulder from the Manager, who was (for much of the mid-century period) a fellow named Kenny Broadwater. Mr. Broadwater was liked well enough, even when he had to invoke The Rule. Sometimes he went behind the stage/screen and watched for loud, unruly culprits, then he would escort them out of the building.
Hiland Theater was the place to go for Public Service Announcements (prior to television).
Around 1936, the city of Fort Thomas had an exciting change in communications! The residents received modern self-dial telephones, installed in each home by the phone company. These phones were the property of the phone company and were “rented” by homeowners by the month. Prior to this time, all phone calls were routed through the switchboard operators stationed in the basement of the phone company building (now called the Women’s Club) 8 N. Fort Thomas Avenue. Anyone who wanted to call someone on the phone, had to tell the operator what number to call, and she would connect your line to theirs using the phone company switchboards. Ft. Thomas children enjoyed peeking into the basement windows (now covered by concrete blocks and concrete- look at the foundation of the building to see these former windows into the switchboard rooms) to see the operators in action connecting calls.
Since no one knew how to dial a phone, and no one had televisions, yet, the local theater was the place families were instructed to go to learn how to operate their new phones. Here is a sample video shown to local residents at the Hiland Theater around 1936:
https://youtu.be/CIDw75mUl6c?si=SFrd-PXAMUZw09Ip
Hiland Theater helped with WWII efforts in the 1940’s
During World War II, scrap drives were a popular way for everyone to contribute to the war effort. By recycling used or unwanted metal for example, the government could build ships, airplanes and other equipment needed to fight the war. On Saturdays, Fort Thomas children were permitted free entrance to one movie at Hiland Theater with the contribution of an empty tin can. Fort Thomas boys and girls liked to imagine their tin can would be melted down to create bullets to help their dad/uncle/brother in battle.