Typography

Fonts Used: Raleway and Playlist Script(Pictured above) and Belleza

Explaining our font choice. What is it?

Our company decided to have Raleway for "firefly" and Playlist Script for "cafe" to give some diversity to the entire logo while still achieving recognition and clarity. For merchandise, we use Belleza for the entire logo also for simplicity.

Why we choose this font?

We chose Raleway and Playlist Script for our main design of the logo to keep it simple while also making it fun and creative. On some of our merchandise, our logo can also be seen in the Belleza font to make sure it is clearly understood and recognized while still giving our products a sleek look.

How does this font embody the personality of your company?

All of our fonts, including Raleway, Playlist Script, and Belleza, all embody the personality of our company by depicting our sleek and clean taste and our love and embracement of creativity

How does this font capture our audience?

All of these factors capture our audience by bringing in customers that want to complete work all while having a cup of coffee or pastry (plays into creativity). Most of the customers that are having to work are going to be college students or working adults, and all of our lives now revolve around our phones and social media, and our goal is the bring customers in with our recognizable fonts esspevially on social media.