Logo

Explanation of Logo

Design elements of our logo.

Our company chose our design to show our laid-back character and to incorporate an actual firefly into the text of our logo. We put half of the logo "firefly" in a clean font and "café" in a cursive font to add some variety and style.

Our plan to adjust the logo to fit all platforms and promotional outlets.

Our company logo can be found in our storefront and on our website, to show creative aspects of the logo in person. The social logo will be found in emails, texts we send out, and most importantly in our app. It's clean and stands out so that it can easily be recognized and understood when looking at your phone. Lastly, we put the same logo on our merchandise in order to keep it simple and familiar. Keeping it simple allows our target audience to have brand recognition.

Why our logo is unique?

Our company's logo is unique because we have incorporated an actual firefly into the text of the logo and in our company logo we fit the text into a mason jar with lights which represents catching fireflies in jars. This shows our customers that we want them to enjoy great experiences much like catching firefly's in the summer.

How our logo embodies the personality of our company?

Our logo embodies the personality of our company by its unique and simple design, as well as the down-to-earth atmosphere it represents.