Color

Primary Brand Colors

The primary color we use for our logo, is a pastel yellow. The shade of yellow we chose is a perfect representation of fireflies. Though we only use a small amount of this color in our logo, it makes a big impact. The next color we use is sage green. We want our customers to associate our brand with summer and the outdoors. Sage green represents nature and plants. We also strive to create a positive, peaceful environment in our cafe, and this color embodies this idea.

Secondary Brand Colors

For our secondary colors, we chose light coral, beige, light forest green, and light blue. We are not using darker colors so that we can create a light, summery environment. The light coral, beige, and light blue are the colors we chose when looking for furniture and decor. We also included the light forest green because there are many plants around the cafe.