THE OPTIMA® LOGO

The OPTIMA Batteries legacy logo has defined the brand for many years - a distinctive brand logo that professionals and enthusiasts recognized as The Ultimate Power Source®.

Within that legacy logo lived the elements for a brand evolution. By focusing on the power of the O and pulling from other legacy elements, we were able to create the new, simplified, modern logo brand mark.  Strong and simple and yet dynamic and exciting, the new brand mark embodies the speed and durability of OPTIMA®