PURPOSE
The OPTIMA® brand experience guide is the creative expression of our purpose — detailing how the OPTIMA brand ecosystem exists in our world.
EVOLUTION
This guide highlights our latest evolution: from the OPTIMA Batteries’ legacy logo to a strong, simplified and modern OPTIMA brand mark. This guide provides clarity and consistency for the entire OPTIMA brand ecosystem.
EXECUTION
All employees, ambassadors, enthusiasts and partners are empowered by this guide to share the OPTIMA story. The instructions here simplify the creative processes and expand our brand so that everyone can go faster and farther with OPTIMA.