Spamdexing

Slide notes:

Google provides webmasters with quality guidelines when it comes to optimising for their search engine.

Google tends to rank websites that uphold their quality guidelines rather than find loopholes to exploit them.

Google’s algorithm has progressed over the years and is much better at detecting deceptive or manipulative behaviour.

Google’s webspam team will take the lead and place a manual action on a website that doesn’t adhere to their webmaster guidelines.