A basic breakdown of what an SEO audit should cover
Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve what you want in life. SMART goal setting brings structure and trackability into your goals and objectives. The SMART criteria are Specific, Measurable, Attainable, Realistic, Timely.
Reasons why your site doesn't show in the Google results:
Your site is brand new and hasn't been crawled yet.
Your site isn't linked to from any external websites.
Your site's navigation makes it hard for a robot to crawl it effectively.
Your site contains some basic code called crawler directives that is blocking search engines.
Your site has been penalized by Google for spammy tactics.