P2 - SEO Tips

Slide notes:

Having a blog or creating a resource page allows you to drive traffic to your website. This can create awareness for your website through specific keywords related to your services. Blog posts are easy to share and can be used as content for social media platforms. Blogs are also a more natural page to acquire backlinks to.

Blog posts can be used to funnel users towards a product or service page. They can include call-to-actions, such as a newsletter signup.

New and existing users can engage with the content, either in assisting them to learn more about the industry and business. It can provide information and tips relevant to the products or services offered. Content can be in the form of “how tos” which can guide users into using or understanding how the product works.

A blog is also a great place to get personal - share company updates, staff/consumer insights, new product releases, or highlight specific services.

A blog, especially one that is well-written, active, and focuses on a specific industry, can quickly turn that company into a thought leader online. It can demonstrate expertise in this field.

There’s plenty of low-hanging fruit. Simply compressing images and text can be a game changer—25% of pages could save more than 250KB and 10% can save more than 1MB that way.

Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.

Linking out is natural. It shows you have researched and found relatable content or sources to back or strengthen your content with.