In the year of 1989, Taco Bell partnered with Tim Burton's Batman movie.
Taco Bell sponsored the first ESPN X Games in 1995. In the picture, you can see that Taco Bell has their logo behind the race track.
In 2001 Taco Bell promised a free taco to everyone under one condition. It was if the Soviet Space Station, Mir, hit a target that that Taco Bell put in the middle of the Pacific Ocean.
In 2007, Taco Bell partnered up with Major League Baseball. For every stolen base in the World Series, they promised a free taco to everyone in the U.S. It was called "Steal A Base, Steal A Taco." The tradition continued on.
The "Steal A Base, Steal A Taco" tradition was continued on to the NBA. It was renamed to "Steal A Game, Steal A Taco." Taco Bell became the fast food partner of the NBA in 2009. They replaced McDonald's.