Interview de Cindy Qoli - Project Manager at Onepoint and alumnus of the Media and Digital Chair (class of 2020-2021).
Can you tell us about your career since joining Onepoint?
A year ago, I started my end-of-studies internship at Onepoint as a strategy consultant for players in the world of culture and the media. I had the opportunity to work with public and private sector players such as Deezer, SACEM and museums.
After my internship, I went straight into a permanent contract with a new challenge, still at Onepoint: I left strategy consulting and the culture and media aspect to take advantage of other, even more challenging opportunities for me internally, by turning to a more technical job! For the last 6 months I've been working with teams of developers and designers on the creation and redesign of digital solutions. Even though I've left the sector that brought me to onepoint, video games are never far away, as I've been working a lot on virtual reality, augmented reality, 3D design and the creation of new experiences within the metaverse for a few months now.
What do you like about your current job? What are your main tasks?
I'm currently a technical and functional project manager. What I like most is that I learn every day in my job and by talking to all the experts at Onepoint. There are two main aspects to my expertise:
1/ Functional expertise: this involves gathering and understanding the customer's needs, and proposing solutions tailored to their expectations, in particular by breaking down the key stages of the project with a team of technical experts. For example, I worked for Avène to create a fun, immersive experience based around several ranges of cosmetics. We had to identify the needs, the strategic interest for the brand, and create all the game functionalities in line with the uses and business challenges. Once all these elements have been defined, I work with the developers and designers to build the best possible customer experience.
2/ Steering: above all, this is a managerial role in which I have to ensure that the various stages of the project run smoothly, liaise with the customer, listen to the various teams and ensure that there is good communication between the various stakeholders.
As well as your permanent contract at Onepoint, you have an amateur artistic practice (singing). Is it important for you to continue to practice your passion alongside your job?
A few months ago, I decided to post a weekly cover on social networks, to make room for music in my daily life. At first, it was just another resolution, but it's already opened a few doors for me at Onepoint for corporate events. My work no longer left any room for music, so I was happy to be able to reconcile my passion and my daily life.
It's true that you often choose the media and culture sector because there's something about it that drives you and makes you passionate, and you want to make it your job, but I think I've found the right balance for the moment.
You were initially interested in the music sector, but how did you end up deciding to join Onepoint?
It's been a long road: when I first joined the Chair, I was quite stubborn. As far as I was concerned, it was the music sector or nothing for several years. In the end, the various meetings, courses and feedback from alumni 'opened my chakras'. The COVID period played a big part in my orientation. I was very involved in ESSEC life, particularly as the person in charge of the ESSEC Night. As I was hesitating to launch my own business in eco-responsible events, I took advantage of my role to consider sound solutions and activities in this direction, to see if it was viable. And everything changed. I finished ESSEC with the corporate finance track, and I spoke to alumni of the chair who had held financial positions. I abandoned my business project because the event didn't go ahead and I turned to supporting the school administration in dealing with issues of respect for others.
The offer from Onepoint came at a time when I was ready to try something else! It was a company that shared the values I'd defended with the administration and the students, it was a consultancy position, it was a position between the media sector and finance, as I was involved, for example, in structuring a new offer focused on finance. When I left my internship even though strategy consulting had been very stimulating intellectually, I felt the need to be in a job where I could see the results of my work more concretely, and to find myself a new challenge.
What drew you to the chair and what did you get out of it?
First and foremost, what prompted me to join the Chair was my interest in the music world, as I mentioned earlier. It was also a challenge to get into the Chair. Secondly, I was very interested in the content of the courses because of their format and the quality of the lecturers, who are professionals from different sectors.
I got a lot out of it! I came into the course a bit closed-minded about my project, but I've grown from it. I found my end-of-studies work placement there. I also got very involved with the Chair, the Tempo team and The Media House. My dissertation (on the subject of the uberisation of media agencies) was as rewarding as it was fascinating. Incidentally, it was in this context that I first became interested in Onepoint, because part of our subject concerned the arrival of consultancies in media consultancy and, somewhat by chance, the inauguration of the MetaLab (a collaboration between Onepoint and ESSEC on the subject of artificial intelligence and ethics) was taking place at the same time, which could have been interesting. I loved what Onepoint had to say, as well as its hybrid and unique DNA. It piqued my curiosity, and the internship offer was sent out a few weeks later.
What's your best memory of the Chair?
As I was part of the COVID year, we didn't have many opportunities to see each other in person with the other students, so every collective moment was very precious. We were able to meet up again at the Cannes Film Festival at the end of the year, and I spent two weeks there: a great memory! These were moments when I was able to meet the other students. I think that's what added value to the Chair: they were fascinating, passionate and different!
What advice would you give to students in the Chair or those interested?
If you're interested in the Chair, I'd advise you to wait until you're at the end of your course to apply, because the Chair offers a lot of opportunities for end-of-study placements, sometimes with a pre-employment component. It also means that you've already had some initial experience and have acquired the basic management skills that you can apply in the media sector.
For the students in the Chair, I would definitely advise them not to remain closed to opportunities: don't close any doors and above all don't tell yourself that an offer doesn't apply to you because it doesn't correspond to your dream sector!