AAM - Apparel and Accessories Marketing Series
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.
ASM - Automotive Services Marketing Series
Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
BSM - Business Services Marketing Series
Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.
BTDM - Buying and Merchandising Team Decision Making
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.
MCS - Marketing Communications Series
Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.
MTDM - Marketing Management Team Decision Making
Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.
The Principles of Marketing role-plays will use concepts associated with careers in marketing communications, marketing management, marketing research, merchandising and professional selling.
RMS - Retail Merchandising Series
Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.
SEM - Sports and Entertainment Marketing Series
Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
STDM - Sports and Entertainment Marketing Team Decision Making
Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
AAM, RMS - Merchandising Pathway
ASM, BSM, FMS, SEM - Marketing Management Pathway
MCS - Marketing Communications Pathway
BTDM, MTDM, STDM - Team Decision Events