DECA’s Business Operations Research Events provide opportunities for participants to demonstrate the knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.
BOR - BUSINESS SERVICES OPERATIONS RESEARCH (Click Here)
The Business Services Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company providing services to businesses on a fee or contract basis or providing services to consumers. Examples may include: human resources companies, information technology companies, legal services firms, training and development organizations, health care service providers, libraries, construction companies, landscaping companies, beauty salons, car washes, automotive repair companies, interior decorating, child care services, photography and tutoring services.
BMOR - BUYING AND MERCHANDISING OPERATIONS RESEARCH (Click Here)
The Buying and Merchandising Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company responsible for getting the product into the hands of the customer through forecasting, planning, buying, displaying, selling and providing customer service. Examples may include any retail or wholesale business that provides consumer goods: specialty stores, department stores, shopping malls, grocery stores, convenience stores, pharmacies, discount stores, farmers markets and car dealerships.
FOR - FINANCIAL OPERATIONS RESEARCH (Click Here)
The Finance Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company providing financial services to commercial and retail customers. Examples may include: banks, credit unions, accounting firms, investment companies, insurance companies and real estate firms.
HTOR - HOSPITALITY AND TOURISM OPERATIONS RESEARCH (Click Here)
The Hospitality and Tourism Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company providing products and services related to event management, lodging, restaurant management and travel and tourism industries. Examples may include: hotels, lodging services, convention services, food and beverage services, restaurants, museums, amusement parks, zoos and other tourism-related businesses.
SEOR - SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH (Click Here)
The Sports and Entertainment Marketing Operations Research Event requires the preparation of a detailed written strategic plan and presentation based on the results of a research study for a company providing products, services or experiences relating to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes or products and services related to hobbies, leisure or cultural events. Examples may include: sports team, movie theatres, waterparks, music venues, concerts, festivals, amateur practice facilities, tournaments, summer camps, outdoor adventure companies and craft/music classes.
DECA’s Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control, and close a project.
PMBS - BUSINESS SOLUTIONS PROJECT (Click Here)
The Business Solutions Project uses the project management process to work with a local business or organization to identify a specific problem with the current business operations and implement a solution. Examples include talent acquisition, employee on-boarding, policies and procedures, technology integration, customer service improvement, safety operations, marketing and promotion activities, and productivity and output enhancement.
PMCD - CAREER DEVELOPMENT PROJECT (Click Here)
The Career Development Project uses the project management process to promote/educate the knowledge and skills needed for careers in marketing, finance, hospitality, management and entrepreneurship. Examples include career fairs, summer boot camps, professional dress seminars, résumé development workshops, career exploration initiatives, mock interviews, and career workplace re-entry and mentor programs.
PMCA - COMMUNITY AWARENESS PROJECT (Click Here)
The Community Awareness Project uses the project management process to raise awareness for a community issue or cause. Examples include day of service, distracted driving, driving under the influence, bullying, disease awareness, mental health awareness, drug awareness, ethics, environmental and green issues, and vaping.
PMCG - COMMUNITY GIVING PROJECT (Click Here)
The Community Giving Project uses the project management process to raise funds or collect donations to be given to a cause/charity. Examples include food bank donations, homeless shelter donations, 5K’s, sports tournaments, auctions, banquets, item collections, holiday drives, adopt a families, etc.
PMFL - FINANCIAL LITERACY PROJECT (Click Here)
The Financial Literacy Project uses the project management process to promote the importance of financial literacy, including spending and saving, credit and debt, employment and income, investing, risk and insurance and financial decision making. Examples include organizing and implementing seminars for students (elementary, middle, high and post-secondary), tax preparation assistance, retirement planning, and student loan workshops.
PMSP - SALES PROJECT (Click Here)
The Sales Project uses the project management process to raise funds for the local DECA chapter. Examples include sports tournaments, t-shirt sales, 5K’s, school merchandise sales, catalog sales, sponsorship development initiatives, fashion shows, pageants, restaurant nights, value cards, and yearbook sales.
DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.
EBG - BUSINESS GROWTH PLAN (Click Here)
The Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business.
EFB - FRANCHISE BUSINESS PLAN (Click Here)
The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee.
EIB - INDEPENDENT BUSINESS PLAN (Click Here)
The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.
EIP - INNOVATION PLAN (Click Here)
The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used. THIS EVENT COMPETES AT WSD
IBP - INTERNATIONAL BUSINESS PLAN (Click Here)
The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.
ESB - START-UP BUSINESS PLAN (Click Here)
The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.
DECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.
IMCE- INTEGRATED MARKETING CAMPAIGN-EVENT (Click Here)
The Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
IMCP- INTEGRATED MARKETING CAMPAIGN-PRODUCT (Click Here)
The Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.
IMCS- INTEGRATED MARKETING CAMPAIGN-SERVICE (Click Here)
The Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc.
DECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.
FCE - FINANCIAL CONSULTING (Click Here)
In the Financial Consulting event, participants will organize and deliver a consultation for one or more products/services/customers. For 2024-2025, you will assume the role of a financial consultant who works with student-athletes. A potential new client, a college-level athlete who is receiving money from NIL (name, image and likeness) deals, has scheduled a meeting with you to learn how to get started with basic investing. The client would like you to explain different investing options to develop and build a financial portfolio. THIS IS AN INDIVIDUAL EVENT
HTPS - HOSPITALITY AND TOURISM PROFESSIONAL SELLING (Click Here)
In the Hospitality and Tourism Professional Selling event, participants will organize and deliver a sales presentation for one or more products/services/customers. For 2024-2025, you will assume the role of a sales representative for a company specializing in sustainable products. The purchasing manager for a local hotel chain has scheduled a meeting with you to learn about sustainable product options that can be integrated into any of their departments. THIS IS AN INDIVIDUAL EVENT
PSE - PROFESSIONAL SELLING (Click Here)
In the Professional Selling event, participants will organize and deliver a sales presentation for one or more products/services/customers. For 2024-2025, you will assume the role of a sales representative of a customer relationship management (CRM) platform. A local small business owner has scheduled a meeting with you to discuss the potential benefits of adding a CRM platform to reach current and potential customers. The owner wants to learn how your CRM platform will engage customers to positively influence buyer behavior, build brand loyalty, and meet the business’s goals. THIS IS AN INDIVIDUAL EVENT