New public health is an approach to health that expands the traditional focus on individual behaviour change to one that considers the ways in which physical, sociocultural and political environments impact on health. Also referred to as the social model of health.
THESE NEED TO BE KNOWN VERY WELL
The social model gained attention in the 1970s. It was developed in response to many lifestyle diseases increasing and some population groups not experiencing the same improvements in health and wellbeing as the rest of the population.
As a result, ‘new public health’ or the social model of health was developed to focus on the broader factors that influence health and wellbeing; the sociocultural and environmental factors that have a significant impact on health status.
Behavioural factors (also referred to as behavioural determinants), such as reducing tobacco smoking and eating a healthy diet, are an important part of improving health and wellbeing, but these factors are often themselves influenced by other, broader determinants such as gender, culture, race or ethnicity, socioeconomic status, geographical location and the physical environment.
Groups include the public sector, such as government departments responsible for employment, education and finance, as well as the private sector, including service providers and manufacturers, all of whom sit outside the health system. Therefore, by encouraging all interested and concerned groups both inside and outside the health sector to work together in intersectoral collaboration the sociocultural and physical environment factors can be more effectively addressed.
Acts to reduce social inequities
To reduce social inequities, the sociocultural factors that contribute to inequities in health status must be addressed. Many individuals and population groups are heavily influenced by sociocultural and environmental factors such as gender, culture, race, socioeconomic status, access to healthcare, social exclusion and the physical environment. Efforts to improve health and wellbeing and health status must ensure that the factors above are taken into consideration.
Acts to enable access to healthcare
Healthcare has a significant influence on health and wellbeing and is a contributing factor in the health status experienced by most people. There are many sociocultural and environmental factors that can impact access to healthcare. Some of these include cultural and language barriers, economic and geographical factors, and education levels. Therefore, providing access to healthcare means it must be readily available to everyone, simple to understand and takes into consideration aspects such as culture, gender and ethnicity.
Empowers individuals and communities
Empowering individuals and communities means people can participate in decision-making about their health and wellbeing. Individuals are more likely to participate in healthy behaviours if they feel they have a sense of power and control over their situation. Empowering individuals and communities by building their health knowledge and skills means they are more able to make positive changes to their health and wellbeing.