Maps in the Mind

GPS-based, mobile navigation systems have vastly simplified wayfinding. Given the accessibility and ubiquity of navigation apps today, it is seldom that one would hit the road without consulting their phones. While navigation apps bring the assurance of us never being lost again, it also brings about a change in our behaviours - often playing on our ability to follow directions, rather than leveraging or reinforcing our own mental maps.

Maps in the Mind is an exploration of tiny interventions designed towards helping people engage with their own spatial knowledge. The solution introduces subtle interactions inside navigation platforms aimed at nudging our behaviour - so the technology doesn’t replace our innate capabilities, but rather augments them.