The Edgewood ISD brand supports the Strategic Plan reinforcing success outlined in both the vision and mission statement.  Our brand is genuine with a combination of the past and the future.  Our brand should reinforce that we are EDGEWOOD BY CHOICE.  It should reflect the success of our students and staff.  It should instill pride in the parental choice of Edgewood as their student's educational pathway.

This guide should be a constant reference in using logos, colors, letterhead, etc. to help reinforce the brand and identity of Edgewood ISD.  This guide is not a suggested way of communicating, it is the set path expected for the district to follow.

Remember, we are Edgewood Independent School District, Edgewood ISD, or EISD, not E.I.S.D. or Edgewood I.S.D.  Try to use Edgewood ISD or Edgewood Independent School District as much as possible for external communication as there is another EISD in our area. When referencing us locally, EISD is permissible.   Additionally, campus references are Edgewood High School, Edgewood MIddle School, Edgewood Intermediate School, and Edgewood Elementary.  The important thing to remember is we are a Middle School not a Junior High.

PROCEDURES AND POLICIES

Communication is key to Edgewood ISD.  There are several plans that reference the communication procedures of Edgewood ISD.  Please click on each plan below to make sure that you are aware of the procedures and policies of Edgewood ISD.  Employees are expected to follow the guidelines set forth in each policy and plan regarding communication.  Additionally, any boosters representing an Edgewood ISD organization should also follow guidelines set forth.

Edgewood ISD Strategic Plan

Edgewood ISD Communication Plan

Edgewood ISD Internet Safety Policy

Edgewood ISD Social Media Guidelines

**When you have a story to share to social media, staff members are welcome to create the initial design in Canva.  However, that design must be shared to the Director of Technology and Communications and not sent as a download.  This requirement serves two purposes: 1. It allows any changes if needed and 2. It allows the "story" to be shared to the marquee.  The marquee requirements are very specific and each design has to be set to match the needed requirements.**