Three Hurdles Framework
Three Hurdles Framework
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Differentiated - is "trust" different? Trustworthiness can be differentiated in automotive. Yes
Differentiated - is "trust" different? Trustworthiness can be differentiated in automotive. Yes
Relevant - do people care about "trust"? Yes people care about doing business with trustworthy people and businesses.
Relevant - do people care about "trust"? Yes people care about doing business with trustworthy people and businesses.
Sustainable - is "trust" something that we can own? Sustaining "the most trusted" can and will always be very difficult to sustain but it is possible.
Sustainable - is "trust" something that we can own? Sustaining "the most trusted" can and will always be very difficult to sustain but it is possible.
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