Messaging

Headlines and Price Points

Typeface

Headlines and price points should always appear in Roboto Black font in title case with flush left preferred and flush center to be used as the secondary preferred justification on all applications.

Headline Color

Headlines and price points should always appear in Ed Bozarth Navy or Ed Bozarth White.

Period

At the end of the headline, use a period. This gives Ed Bozarth Chevrolet a specific tone of voice, adds character, and makes the headline more of a statement.

Price Points

On price points, a period is not needed. To ensure the numerical price of the vehicle is the main focus, use a superscript dollar sign.

Headline Length

Headlines should be no more than two lines with no indentation and left side justification preferred. The recommended headline length is between 15 and 30 characters. Headlines greater than two lines of text are not recommended.

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