Messaging
Messaging
Headline Misuse
Headline Misuse
All headlines and dealership copy should work to strengthen the Ed Bozarth Chevrolet brand and communicate relevant information and offers. The emphasis of the communication should remain on the brand and product. Do not oversell the headline. Ed Bozarth Chevrolet Navy and Ed Bozarth Chevrolet white should be used for all retail and dealership communications.
Do not use unapproved justification.
Do not use all caps. Always use title case.
Do not use unapproved headline colors.
Do not use outlines or strokes.
Do not add a drop shadow. Always treat the background image instead.
Do not rotate headlines.