Messaging
Messaging
Headline Misuse
Headline Misuse
Embedded Files
All headlines and dealership copy should work to strengthen the Ed Bozarth Chevrolet brand and communicate relevant information and offers. The emphasis of the communication should remain on the brand and product. Do not oversell the headline. Ed Bozarth Chevrolet Navy and Ed Bozarth Chevrolet white should be used for all retail and dealership communications.
Justification
Justification
Do not use unapproved justification.
Capitalization
Capitalization
Do not use all caps. Always use title case.
Color Palette
Color Palette
Do not use unapproved headline colors.
Outlines and Strokes
Outlines and Strokes
Do not use outlines or strokes.
Drop Shadows
Drop Shadows
Do not add a drop shadow. Always treat the background image instead.
Rotation
Rotation
Do not rotate headlines.
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