Advertising

Course Overview

Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge

Syllabus

Advertising Syllabus Riddlebarger.docx

Class Calendar

Required Class Materials

Required Supplies:

Access to BusinessU, Google Classroom, Google calendar and school email (student will be expected to use these tools independently).
Notebook for notes
Writing utensils

Course Materials:

All course material is available on Google Classroom and BusinessU.

Google Classroom

Westlake High School utilizes the Google Classroom platform to share classroom resources, many assignments, and assessment preparation materials to students. WHS students will receive a classroom code to access these materials, submit assignments, and track any missing work.

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