Giveaway Best Practices

In this week’s Drip Tip we give you some pointers on how to run successful giveaways for your streams. These focus areas below will help you on your way to becoming a giveaway guru and can potentially bring your selling game to new levels!

This tip was made in collaboration with our very own TCG-Giants99! We are looking to do future Drip Tips with more of our sellers so stay tuned!

Create Funding For Giveaways

Finding the funds for giveaway product on your stream is easier said than done but can be more manageable than you think. Consider how you price your products - use a portion of your profits to fund your next giveaway. Set your next stream’s earnings goal to be a bit higher than usual to help fund your giveaway budget.

Giveaway Something Exciting!

Don’t use just any old product as a giveaway. Think as a viewer, would you be excited to receive this giveaway prize? A giveaway is often a focal point of a stream so the prize should match. The ultimate goal is to select a product for the giveaway that is attractive enough to keep your viewers interest. Then, as you continue to giveaway items, consider elevating your giveaway prizes and create even more excitement as you continue to grow your brand.

Make Your Product Work For You

You don’t need to have dedicated giveaway items or have a ton of product to supply prizes for your giveaways. Break down items such as booster boxes, ETBs or collection boxes to take the packs out and build out your giveaway supply from there. Be creative with the inventory you have, perceived value is a huge idea to play off of!

Giveaways for Rip and Shippers

Content is king which makes giveaways a little bit easier for sellers who don’t deal in Rip and Ship - but not to fear, there is a way! For our streamers of the Rip and Ship variety, be sure to keep games like a pull box or a spin wheel at the ready. These are great, easy, games that can lead into giveaways and keep eyes on your stream! Games like these create engagement so be sure to use them.

Promote Your Giveaway Stream

Just because you’re giving away product on a stream doesn’t mean you can’t turn a profit at the same time! The best way to do this is to promote your stream!! Be sure to promote early enough to build up momentum leading into the stream. Also, turn to your Account Manager to see if there is any help that Drip can give to help you with promotion in the form of digital assets or pushes on social media.

💡 For more help on promoting your streams, check out these Drip Tips: Promote Your Stream Schedule To Your Community Promote your Streams in Facebook Group Communities!

Don’t Be Afraid To Giveaway

It can be scary to give away product but look at it as a marketing expense! Of course, only give away product within your means but think of giveaways as the next step in building your brand. The giveaway streams you run now can help set the stage for future business and pay large dividends!

Lastly, Promote Yourself During the Giveaway!

Use the time during a giveaway or giveaway stream to remind viewers of why they need to come back to you again and again! For example, running a flash sale in the middle of a giveaway is an excellent way to take advantage of a lot of viewers. Find an item that is attractive in your inventory, click Mark Active and Start Sale. Now you can spotlight that one awesome item for your viewers! Your giveaway stream is a perfect place to sell yourself and your inventory to the audience, don’t waste this opportunity!

Take the Mark Active button a step further by using the Flash Sale feature! For more details, check out this tip: Drip Sellers’ FAVORITE Features