Choreographers upload their workshop dance classes onto YouTube and rack up exposure, breaking geographical bounds (Easter). At these workshops, choroegraphers teach a dance to the attendees that is supposed to help better their retenetion of choreography but also push them to work on performance quality. The workshops and masterclasses uploaded to YouTube typically feature dancers from the class performing the choreography for the camera. The classes range from about 1-2 hours and the length of the dances are up to choreographer discretion. Not only do these workshop videos allow dancers to put their art online and invite people with access to YouTube to learn the choreography, but choreographers can make money from these videos. In-person classes cost a fee, but there's money in uploading to YouTube too. According to an LA Times article about dance influencers, YouTubers with 1,000 subscribers and 4,000 hours of watch time are eligibile for a cut of ad money. The amounts vary but popular YouTubers can earn 35 cents to $5 for every 1,000 views. There are other ways like brand advertisements in a video and providing 'pay only' perks to their channel subscribers too. The more popular a choreographer though, the more dancers are willing to pay to attend their class in-person. Classes can range from hip-hop to heels to even K-pop dance.
37-year-old choreographer Matt Steffanina, originally from a small town in Virginia, has 13.5 million subscribers on YouTube. He hosts L.A dance studio classes and professionally films them to upload on the platform. His videos have become popular, racking up millions of views. The video to the left was posted 10 months ago and has hit 1 million views. Steffanina's work has made him a well respected choreographer in the dance world but also by the artists he has posted choreography for, such as Chris Brown and Jason Derulo.