Built and led by experience market traders. Beccles Lanes Sunday Market is led by Toby Oddy, a business owner with a background in market trading, digital and international business.

From markets to business

Toby’s introduction to business started on traditional markets, selling grocery across Essex, Kent and East London.

This early experience built a strong foundation in:

• Trading

• Communication

• Customer understanding

• Real-world business

Markets are one of the most direct ways to learn how business works, and that experience still shapes how Beccles Lanes is being developed today.

Building beyond the market

Since those early days, Toby has gone on to build and manage businesses across digital marketing, technology and international markets.

Working across multiple industries and regions has provided a broader perspective on:

• Growth

• Branding

• Customer acquisition

• Business structure

That experience is now being applied back into a physical market setting.

"A market trader operator or manager is called a "toby" primarily because they are responsible for collecting the rent for market pitches. Historically, this individual organised the layout and pitch allocations, making them the key authority on a market day"