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What does it take to be a top email marketer and generate high quality leads that turn into sales? We create email systems and chatbots that are smart, S.M.A.R.T. (specific, measurable, actionable, responsive, timely).
And our EmailPlus service helps yield you the right email list for generating leads and sales no matter how big or small your company is. We cover all niche industries as well as highly competitive fast-moving markets. Are you looking to develop a new way to generate growth for your business?
Please contact support@data360.solutions for a demo or to purchase.
Part of Data 360's proprietary platform creates your own custom email algorithms for each community you build with us. This type of service is typically only available to large corporations. Data 360 has added this advanced ability to target contacts via email so that your community can be built quickly with all of the proper data in place to ensure deliverability and accurate targeting.
Here more about how Email Service Providers, Mailbox Providers and ISPs work:
Mailbox providers use special systems to measure the trustworthiness of a sender's email. It is composed of domain and IP address reputation, and is determined by mailbox providers based on a variety of metrics, including complaint rate, unknown user rate, volume, spam trap hits, engagement, and blacklistings. Mailbox providers place a high priority on this data when determining inbox or spam folder placement of emails.
Email providers use several programs to monitor the behavior and assess the risk potential of every IP address delivering messages to their network. The factors these programs take into account in order to evaluate email senders include:
Basics of email algorithms
An email sender's profile contains a score that an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of your email deliverability. The higher the score, the more likely an ISP will deliver emails to the inboxes of recipients on their network. If the score falls below a certain threshold, the ISP may send messages to recipients’ spam folders or even reject them outright. Several factors can go into determining the score, including, but not necessarily limited to:
Each ISP decides which factors to include in its ranking of email senders and how heavily it weights those factors when calculating the reputation for each organization that sends email to some of its users. A sender could have varying reputation scores for different ISPs. If a sender has multiple domain names and sends email from different IP addresses, each one will have its own ranking systems.
1. Problem
Data 360’s leadership and career coach client was looking for help in generating more business online with new clients. She has previously tried working via LinkedIn, with virtual assistants and online sales agents. Facebook and Google ads were too expensive.
Due to her very busy schedule working with corporate clients as a trainer and teacher, she needed Data 360 to help her use automation to get her clear and repeatable results.
2. Data 360’s Role
Data 360 provided the client with the EmailPlus Smart CRM solution which helped her find new and sustainable, data-driven methods to market and sell new clients online.
Data 360’s EmailPlus solution for this client includes:
Sample enhanced contact target data record that was matched to a Data 360 client’s project and customer acquisition initiative:
3. Data 360’s Solution
Data 360’s EmailPlus solution provided the client with the following:
4. Results
Here’s a before and after for this clients web-based offer using the Data 360 modeling system:
DATA RESULTS
Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 92% or higher and the engagement 21% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.
Below are samples of the pre-qualified contacts that Data 360 provided to this client:
Client 2
Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 96% or higher and the engagement 18% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.
Below are samples of the pre-qualified contacts that Data 360 provided to this client:
Client 3
Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 94% or higher and the engagement 24% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.
Below are samples of the pre-qualified contacts that Data 360 provided to this client:
Costs range from $1000 to $6000 per year depending on account type. Questions or want to sign up? Email support@data360.solutions.