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Get better email marketing results with EmailPlus

What does it take to be a top email marketer and generate high quality leads that turn into sales? We create email systems and chatbots that are smart, S.M.A.R.T. (specific, measurable, actionable, responsive, timely).

And our EmailPlus service helps yield you the right email list for generating leads and sales no matter how big or small your company is. We cover all niche industries as well as highly competitive fast-moving markets. Are you looking to develop a new way to generate growth for your business?

Please contact support@data360.solutions for a demo or to purchase.

Mastering the Algorithms of Email

Part of Data 360's proprietary platform creates your own custom email algorithms for each community you build with us. This type of service is typically only available to large corporations. Data 360 has added this advanced ability to target contacts via email so that your community can be built quickly with all of the proper data in place to ensure deliverability and accurate targeting.

Here more about how Email Service Providers, Mailbox Providers and ISPs work:

Mailbox providers use special systems to measure the trustworthiness of a sender's email. It is composed of domain and IP address reputation, and is determined by mailbox providers based on a variety of metrics, including complaint rate, unknown user rate, volume, spam trap hits, engagement, and blacklistings. Mailbox providers place a high priority on this data when determining inbox or spam folder placement of emails.

Email providers use several programs to monitor the behavior and assess the risk potential of every IP address delivering messages to their network. The factors these programs take into account in order to evaluate email senders include:

Quality of contacts to whom that IP address is sending messages
Level of engagement recipients show for emails from that IP address
Sending volume trends
Quality of content contained in the emails being sent by that IP address
Those are just a few examples among many other signals that email inbox providers look at when determining an email sender's identity, domain name ranking and filtering for SPAM. Needless to say, you want to make sure the IP address you use to send emails has a good domain rating with ISPs.

Basics of email algorithms

An email sender's profile contains a score that an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of your email deliverability. The higher the score, the more likely an ISP will deliver emails to the inboxes of recipients on their network. If the score falls below a certain threshold, the ISP may send messages to recipients’ spam folders or even reject them outright. Several factors can go into determining the score, including, but not necessarily limited to:

The amount of email sent by the organization
How many recipients mark the organization’s emails as spam or otherwise complain to the ISP about the messages
How often the organization’s emails hit the ISP’s spam trap
The organization’s inclusion on different blacklists
How many of the organization’s emails bounce because they were sent to unknown users or for other reasons
How many recipients open, reply to, forward, and delete the organization’s messages, as well as click the links found in them
How many recipients unsubscribe from the organization’s email list

Each ISP decides which factors to include in its ranking of email senders and how heavily it weights those factors when calculating the reputation for each organization that sends email to some of its users. A sender could have varying reputation scores for different ISPs. If a sender has multiple domain names and sends email from different IP addresses, each one will have its own ranking systems.

A Sample Case Study: EmailPlus

1. Problem

Data 360’s leadership and career coach client was looking for help in generating more business online with new clients. She has previously tried working via LinkedIn, with virtual assistants and online sales agents. Facebook and Google ads were too expensive.

Due to her very busy schedule working with corporate clients as a trainer and teacher, she needed Data 360 to help her use automation to get her clear and repeatable results.

2. Data 360’s Role

Data 360 provided the client with the EmailPlus Smart CRM solution which helped her find new and sustainable, data-driven methods to market and sell new clients online.

Data 360’s EmailPlus solution for this client includes:

Finding contact targets
Enhancing the data of those targets through hundreds of APIs and data management services by (aggregation, appending and modeling with Data 360’s proprietary data modeling system):
- Verifying location through at least 3 sources
- Verifying full name
- Verifying enrollment on social media and 45 portals
- Verifying key interests and primary identities
Matching the contacts to the client’s desired offer for marketing or sales
Contacting those targets via email, text message, app or CRM solution, and
Delivering pre-qualified marketing and sales leads to the client via G Suite (as a low-cost alternative to using Salesforce data, marketing and CRM systems).

Sample enhanced contact target data record that was matched to a Data 360 client’s project and customer acquisition initiative:

3. Data 360’s Solution

Data 360’s EmailPlus solution provided the client with the following:

A marketing and sales position to provide value to her clients
A landing page template that she can use and change to market and sell her solution that is used to program a custom algorithm to match to her ideal customer targets
Data 360’s search system which found the perfect match of 100 contacts from a total universe of 3,000+ speakers to qualify for marketing and sales
30 days of emails that engaged the contacts for the qualification process using the new marketing and sales position
Data 360 also provided this client with their first data governance policies for compliance with GDPR (European Union General Data Protection Regulation of 2016) and CCPA (California Consumer Privacy Act of 2018)
Data integrated into G Suite (integrations with Salesforce, Microsoft Sharepoint, Microsoft Teams, Mobilize and others are coming soon)

4. Results

Here’s a before and after for this clients web-based offer using the Data 360 modeling system:

DATA RESULTS

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 92% or higher and the engagement 21% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.

Below are samples of the pre-qualified contacts that Data 360 provided to this client:

Priority = What order to make contact based on the most recent engagement
Contact Score = The number of contacts we have verified for this lead
Personality Information = Personality Overview, Quick Tip, Type, Likes, Avoids

Similar Samples

Client 2

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 96% or higher and the engagement 18% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.

Below are samples of the pre-qualified contacts that Data 360 provided to this client:

Priority = What order to make contact based on the most recent engagement
Contact Score = The number of contacts we have verified for this lead
Personality Information = Personality Overview, Quick Tip, Type, Likes, Avoids

Client 3

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 94% or higher and the engagement 24% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.

Below are samples of the pre-qualified contacts that Data 360 provided to this client:

Priority = What order to make contact based on the most recent engagement
Contact Score = The number of contacts we have verified for this lead
Personality Information = Personality Overview, Quick Tip, Type, Likes, Avoids

Want to get on the list to learn more?

Costs range from $1000 to $6000 per year depending on account type. Questions or want to sign up? Email support@data360.solutions.

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