Case Study 3 FBPlus Stage 2 of 3

With a FBPlus account, there are 3 stages that we take each account through. This case study shows the second stage of a FBPlus campaign. In this second stage, our system completes the recruitment phase for the most profitable customers be a part of your Facebook community. The recruitment stage takes place over the 2 to 3 weeks during the 30 days of your FBPlus campaign.

For this customer, they had zero engaged users and had no way of validating or verifying their database to determine who to target in what ways. Each customer touchpoint needs a particular strategy to turn them into paying customers. Our system then works with the client to convert the information below into an automated sales funnel in stage 3 of 3.

Sample Recruitment Report to Client

The recruitment process for your FBPlus campaign is complete.

Here are the results:

• 416 Friends recruited to your Facebook Profile page

• 253 Emails from Facebook Profile (gathered through the Facebook API)

• 156 Emails from Your Review List

• 109 Likes on your Facebook Page

In addition, in order to provide you with the email list we have completed a risk assessment in which we assess the validity of the emails provided by Facebook and you in your reviewer list. The total emails submitted to our data center was 409 emails.

The risk assessment for your list of 409 emails has been completed. The total number of valid emails found are 391.

The final risk assessment is as follows (see the legend below):

• Emails Submitted 409

• Emails Analyzed (no errors) 391

• Valid 355

• Invalid 37

• Catchall 9

• Unknown 7

• Disposable 0

Emails can be sent to your 355 valid contacts because your email list has been checked for risk. One we receive your content for the final phase of your campaign for engagement and sales, we will provide you with the list of names who have agreed to be sent email after we notify them that you have access to their email addresses. This process is required by state and federal laws and specifically required by the Federal Trade Commission and the CAN-SPAM Act of 2006.

Risk means that email data often becomes outdated or various people or companies use preventative measures that may cause conflict with our email service providers. If an email list is considered too risky, then our email service providers may decide to block your ability to send emails.

Risk factors for invalid, catchall and unknown targeted users put us and our partners at too much risk to include in an email campaign and these will be excluded from your campaign.

For those users that opt-in to your current campaign, your team can receive the following:

• Name

• Email

• Company (if available)

• Up to 10 different social media accounts (including Facebook as available)

• Influencer Profile (if available)

What are the benefits of verifying your email database?

Email verification ensures you are capturing and or sending to email contacts that are valid and will not result in a bounce. There are many applications for email verification, ranging from verifying emails at the point of entry via API, to cleaning and maintaining database health over time. Some of the most common benefits of verification are as follows:

• Increase inbox delivery and stay out of spam boxes

• Adhere to bounce rate policies set forth by all major Email Service Providers (keep from getting banned)

• Maintain/achieve a higher sender reputation

• Maintain IP address health for continued email campaign success

• Regulatory cleaning of company data

• Reach your customers

We use a proprietary 12 step verification process that checks each email up to 75 times from different locations around the globe. We utilize, MX, DNS, SMTP, SOCIAL, and additional private technologies in determining validity of addresses.

The key to understanding the categories of screened users is as follows:

Valid

A valid email address has been verified as a real email that is currently accepting mail.

SAFE – These emails exist and have been verified for safe sending.

Invalid

An invalid email address has been verified as a bad recipient address that does not exist or is not accepting mail. Invalid emails will result in a bounce.

DON’T SEND – These emails do not exist and are not safe for sending.

Disposable

Disposable emails are temporary accounts used to avoid using a real personal account during a sign-up process. Common providers of disposable emails include Mailinator, Guerilla Mail, AirMail, and 10 Minute Mail.

DON’T SEND – These emails are fake or temporary emails and are not safe for sending.

Catch-All

This is also known as an “accept all”. This is a domain-wide setting where all emails on this domain will be reported as a catch-all. There is no definitive way to determine whether this email is valid or invalid.

A catch-all address is commonly used in small businesses to ensure a company receives any email that has been sent to them, regardless of typos. Additionally, these are also found in larger government, medical and educational organizations. Oftentimes these are in fact valid emails. However some organizations may utilize this setting as a security feature to prevent unsolicited emails.

SAFE – If you have a dedicated email server with your own IPs, catch all emails may be safe for sending dependent on the overall health of your list.

DON’T SEND – If you use a third party email provider that requires a bounce rate below 4%, these emails are not safe for sending.

Unknown

We are unable to definitively determine this email’s status. This email appears to be OK, however the domain and/or server is not responding to our requests. This may be due to an issue with their internal network or expired domain names. Unknown addresses are checked up to 75 times before this result code is given.

SAFE – If you have a dedicated email server with your own IPs, unknown emails are normally safe for sending.

DON’T SEND – If you use a third party email provider that requires a bounce rate below 4%, these emails are not safe for sending.

Get your questions answered with data from Data 360! Build a mini automated sales model on Facebook and get it working with FBPlus. Why keep guessing?

How?

We use our marketing automation and chatbot tools to optimize the Facebook algorithm to find your top customers, get your campaign into the hands of key influencers, build important and reliable customer relationships and PROVIDE UNIQUE ACCESS TO CUSTOMER AND MARKET DATA without you having to chat with each prospect manually or ask the above questions of each customer one by one.

The data from Data 360 saves you time and marketing and sales expenses!

As a FBPlus customer, you can use Facebook to develop new partners and customers and get a clear and direct relationship to develop your sales model and make money.

With the FBPlus service (mostly bots and not humans) we automate your marketing and sales by:

1. Locating the right content

2. Using that content to recruit new customers

3. Messaging those customers on how to preview the product

All without you lifting a finger until it is time to chat with your partners and customers. We bring your partners and customers right to your Facebook page... your virtual doorstep!

Ready to join for $1599? Contact our team here.

What do you get with a FBPlus account?

1. A well-designed and accurate Facebook page

2. Having a Facebook business page is obviously a main player in achieving Facebook fame, but what’s on the page plays a big role as well. We ensure that your Facebook profile includes vital information about your business including location, hours and a brief description of what your business offers. Keeping the information up-to-date, and making improvements and changes to the profile as necessary keeps your customers happy and informed!

3. Relevant, timely and engaging social posting

4. We follow social posting best practices to ensure that your social media posts are helpful and fun as well as promotional. While the frequency and topics of posts will vary depending on your specific business, we know that posting too frequently may make you appear spammy and encourages people to unfollow your page or hide your business from their Facebook feed.Generally, we follow this rule of thumb when we craft your social posts, the 30/30/30 breakdown:30% promotional / 30% industry relevant / 30% engaging. What’s best for your business varies depending on who your audience is, and we go through creating the best tactics for your social media channels during the onboarding process. No matter what kind of material you’re wanting to keep clients informed about, we’re here to help. Overall, the secret is to provide your customers with value. That’s what we do to make your customers want to stick around!

5. Highly targeted Facebook recruiting

6. The recipe for success on Facebook is to recruit prospects the optimal number of times within a certain period from a highly targeted audience. By supplementing organic Facebook posts with the right campaign, we use our proprietary recipe for recruiting traffic, optimizing promotions, and ultimately generate calls, in-store visits and sales for your business. Minus the marketing jargon, the bottom line is that our hyper-targeted recruiting campaigns get your business tangible results. We focus on optimizing the campaigns to get your business direct phone calls and in-store visits, and that’s value!

Schedule to get started with FBPlus now!

Questions? Email support@data360.solutions.