Marketing is one of the most exciting and evolving careers in business today. This hands-on course will look at the importance of marketing in business – identifying the needs and wants of consumers, identifying target markets, and designing a plan to serve these markets. The basic concepts of marketing, including pricing, products, distribution and promotion, will be introduced and applied in various real-world projects. In addition, students will learn about the art of selling, customer service and how to develop their presentation and sales skills.
The World of Marketing
Marketing Information & Research
Product Planning
Branding, Packaging, & Labeling
Price Planning & Concepts
Promotional Mix
Advertising
Salesmanship
10th - 12th Grade
1 trimester
.5 Credit
Potential to earn college credit.
There are no prerequisites for this course.
"This course is highly engaging. You learn how to be creative and present yourself to the class."
"I enjoyed learning the skills of marketing throughout this class. I will be able to use this material when moving towards future jobs and college major considerations."