Course Summary

Businesses are looking to meet their target markets where they are today; online. This course will focus on understanding and effectively using strategies of digital marketing. Topics covered will encompass social media marketing (Facebook, Twitter, YouTube, Snapchat), email marketing, SEO, banner ads, social media analytics, and digital branding. By gaining an understanding of foundational concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, you will have a foundation to help you succeed in social media and digital marketing today and in your future.